In the last two months, Lamar Digital helped Paramount Pictures, Warner Brothers and 20th Century Fox create consumer buzz leading up to the premier of new releases.
G.I. Joe, from Paramount Pictures, rotated different creative in dozens of markets across the country prior to its premiere on March 28. Paramount also supported this campaign with “now playing” creative after the release date occurred.
Another Paramount Pictures creation, Star Trek, implemented a digital countdown on the board, which counted down until the March 17 premier. Countdowns are a great dynamic capability to increase buzz and anticipation for an upcoming event.
While not implementing countdowns, 20th Century Fox rotates multiple pieces of eye-catching creative. The Croods and Turbo both used bright, vivid images to showcase their respective releases and characters.
Other movies using Lamar digital out-of-home include Warner Brother’s Man of Steel and The Great Gatsby. Needless to say, the movie industry has it right when it comes to advertising in out-of-home. Digital allows for eye-catching images, creative countdowns and overall consumer awareness.
